Potentials of mobile marketing in business
Today consumers are more and more active
and dependent on their mobile phones in this way the mobile channel has
become an essential method for advertising and marketing purposes. There
are numbers of SMS solutions accessible on the market but how can you
benefit from mobile solutions in the most effective way? Read this article
to find impressive mobile solutions and choose the most suitable solution
for your business to increase revenues and success.
Take your marketing to the next level with mobile marketing...
Mobile marketing has great potentials today as mobile
users are attached to their phones and almost unable to move without them.
Therefore mobile devices have become one of the main tools for communication
that allows direct connection even with customers. This simple fact then
will provide you further advantages to be boosted in business.
As the indispensability of mobile technology is in rise, companies have
seen the great potentials that lie in it. People do not leave their home
without their mobile phone in this way mobiles are the proper means to
contact with them. You can send targeted SMS text messages to people that
will help you turn them into prospective buyers. You can offer various
discounts and promotions via text messages in a form of SMS campaigns, or
SMS votings, etc. That is why mobile
marketing has become an essential method in marketing campaigns and can
be seen as a part of the so-called marketing mix.
You can also introduce mobile marketing in your business. The greatest
benefit of mobile marketing is that it is easy to implement in the existing
marketing strategy of your company. Therefore, you can introduce this new
method without the need for restructuring your whole strategy.
After you adopt this solution you will be able to address your customers
or you can acquire new customers and increase retention and loyalty. Mobile
marketing allows a direct way of communication that makes personalized and
therefore effective SMS campaigns possible. So use SMS text messages to
send promotional materials to your customers to gain their loyalty or you
can also alert them of upcoming products, services or events via simple
SMS text messages.
Benefits of mobile marketing
SMS marketing allows wide range of opportunities to improve
success and efficiency in your business. Browse through the list to find out the
main advantages of this solution.
Mobile marketing:
- ensures a time-sensitive information delivery
- is a targeted way of communication
- allows direct contact with your customers
- increases and completes revenues
- helps estimate active customer potential (e.g. SMS voting)
- allows efficient promotions to clients (discounts, new
collections, etc)
- increases the level of customer services
- is discreet and confidential
Fields of utilization
It does not matter which business you are involved in, you
can be sure that mobile marketing will help you acquire more consumers.
Mobile phones offer the
opportunity to keep in touch with your customers directly. Therefore, you can
send targeted SMS messages about discounts, events, services, products, etc.
However, several
further uses are possible. In this way you can launch SMS campaigns,
SMS voting,
games,
reward programs, contests,
coupons and all of them can be realized via
text messaging.
For example, you can specify a code or keyword on your billboards. So people can
use their phone to text in (to vote, to send their idea, their own custom
design, etc). Therefore you will be in really close to their opinion and
their votes can be considered in your next campaign. You can integrate mobile
solutions into the TV, radio or any other media. You can also use it for
sharing ringtones (people can download it via SMS and use it on their phone.
This will reinforce brand association). You can also issue SMS coupons, tickets
and launch Bluetooth campaigns. All of these possibilities are based on the
conception that people read the received SMS text messages within four minutes.
Furthermore, in case of SMS coupons and tickets they are always accessible
as people always carry phones with themselves.
Moreover, customers can subscribe to your SMS services in your web site. You
can read more about this solution on Subscribe to
SMS content in Joomla or Subscribe to SMS
content in Drupal page.
Find your area in the list and learn how to benefit
from implementing SMS technology into your business! By clicking on
one of the links you will be led to a more detailed page about the
respective business field:
How to realize mobile marketing
To launch successful marketing campaigns first you need to
ensure the technical background for campaigns. In other words you need to
introduce SMS technology into the IT environment. You can do this if you
download and install Ozeki NG SMS Gateway
that is a software product and can be installed to the PC. This software will
ensure SMS functionality in your IT infrastructure that allows you to send SMS
messages from your PC to mobile phones. If your SMS system is installed you
will gain a stable and efficient system based on Ozeki NG SMS Gateway.
The SMS gateway forwards SMS messages to cellphones via the mobile network.
You can connect your gateway to the mobile network either with
GSM modem connection or with
IP SMS connection. You can learn the
difference between the two connection alternatives on
GSM modem based wireless
links vs IP SMS connections to the mobile network page that
will also help you select the proper connection type for your needs.
Figure 1 - SMS solutions for marketing
If you have
any further question please contact us:
info @ ozekisms.com
Conclusion of mobile marketing SMS
A successful SMS campaign needs to be instant, personalized
and have a "call-to-action" force that will result in immediate gratification.
These conditions can easily be achieved and maintained if you implement mobile
marketing based on Ozeki NG SMS Gateway that is able to meet the requirements.
It allows instant communication via SMS messages and it is able to operate
with huge numbers of messages at the highest quality in a reliable way. These
features make this software outstanding and the best solution if you want a
stable and profitable SMS system in your business.
Download the free trial of Ozeki
NG SMS Gateway right now to see how it works in practice!
For more information please contact us right now at:
info @ ozekisms.com.
Further reading:
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